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Advertising: Convincing the Consumer. Advertising: Convincing the Consumer
When a company wants their product to sell to consumers ...
... Just because advertising sometimes can help generate consumer interest in ... between
selling brand name products or services and convincing people to change ...
... they are also using sex as a means of advertising. ... by appealing to their masculine
side, convincing male consumers ... A Gentlemen and a Consumer.? Signs of ...
... and distort the truth, just to convincing people to ... Good advertising works ? with
still greater stealth (Clark 13 ... proven ways to persuade the consumer that he ...
... and distort the truth, just to convincing people to ... Don't squeeze the Charmin.?
This type of advertising keeps the products in the mind of the consumer. ...
Submitted by grayson23518 on January 16, 2007
Category: Business
Words: 1070 | Pages: 5
Views: 164
Popularity Rank: 48,653
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Advertising: Convincing the Consumer
When a company wants their product to sell to consumers, they give them a reason why their product is better than others. Advertising sells to consumers wants not just to their needs. People need a car but want a Cadillac. They need clothes, but they want Ralph-Lauren. When most people flip though ads the go fairly fast, therefore it must grab their attention. A good ad allows the reader to instantly recognize the concept being communicated. It sends a simple and easy message to the reader of the benefits they will get if they use their product. Cigar, cigarette, and alcohol ads in the mid 1900’s persuade the reader that their products provide a beneficial and pleasurable experience.
A Hennessy advertisement in the 70’s shows a picture of an equestrian and her horse (Ad Figure 1). In the subtext she says “I’ll have a Hennessy Very Superior Old pale Reserve Cognac, thank you.” In this ad emphasis is achieved by “size, shape, and color, or the use of white space” (Cohen 654). The Large picture with black and white contrasting colors grabs the reader’s attention and directs him to the message of the ad When one flips to this article the horse and women are starting directly at the reader which grabs the reader’s attention. They are staring at the consumer at a downward angle and have a serious look on their faces. Another title at the bottom of the advertisement
M’Coy 2
reads “The Taste of Success”, which implies their success in the sport of equestrian. This ad appeals to the readers need for dominance and success. A picture of the cognac bottle is shown at the bottom of the advertisement, which points to the main picture of the women and her horse. This implies that if you drink Hennessy Cognac you will be looked upon as dominate and successful.
Bacardi put out advertisement in the 60’s for their rum which is directed at drinkers who strive for a pleasurable experience (Ad Figure...
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