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Advertising Campaign for Bench/. Outline: I. Information about Bench/ (Company Profile ...
... Customer Service – Microsoft Xbox will strive to achieve bench-marked levels of
customer care. ... New Product Development • Advertising Campaign for New ...
... coffee table book released by Bench on August ... Dedicated to their underwear campaign,
this book contains ... companies are now utilizing advertising campaigns with ...
... s famous ?Fire and Ice? advertising campaign of 1952 ... the governing male dominance
in the majority of advertising. ... The man relaxes back onto a bench seat and ...
... A former advertising campaign for a beer company established the slogan, "Tastes
great ... are more demanding, there is no labor waiting on the bench, and margins ...
Submitted by deemps on July 4, 2007
Category: Biographies
Words: 5320 | Pages: 22
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Outline:
I. Information about Bench/ (Company Profile)..............................................................................1
II. Product Category.........................................................................................................................3
A. The Textile Industry in the Philippines
B. Background of Competitive Product (Analysis of Competition)
III. Product to be Re-launched.........................................................................................................6
A. Justification
B. What is the positioning of the product?
C. Related marketing data (as salient background information for ad campaign)
IV. Advertising and Communications Campaign............................................................................9
A. An Introduction to Bench/’s Advertising
B. Problem Focus for Ad Materials (Objective)
C. Strategy
1. Target market
2. Benefit
3. Brand personality
D. Solution
1. Thematic Advertising
a. Print Advertisements
b. Television Commercials
c. Radio Advertisements
d. Billboard Design
2. Tactical Advertising
3. Integrated Marketing Add-ons
V. Conclusion (Synergy Rationale)...............................................................................................20
What in essence will be the effect?
How do we expect it to synergize?
I. Company Profile
Tony Espejo, Bench/’s Advertising and Promotions Consultant, graced us with his presence for our interview with Bench/. He graduated with a degree in AB-BSC in De La Salle University and has been with Bench/ for the past 10-12 years. Mr. Espejo was kind enough to answer all our questions about Bench/. All the following information came from him.
Bench/ is a non-political company that aims...
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