Advertising and Its Influence
A calm, sunny afternoon, relaxing outside and watching the kids play in the yard; it is a picture perfect day. Not one person has to get work done nor is worried about anything; what could possibly go wrong right now? How could one not desire this? Exactly, the readers are hooked; they cannot stop thinking about it. The readers are so consumed by all the good they see, and they cannot keep themselves from wanting this for their own lives. They simply cannot continue on with their lives until they have achieved this feeling of a “picture perfect” life. This is exactly what an advertisement desires from its reader. The advertisement is setting a hook to trap its reader; it is the basic method of selling a product. Although there are many different wants and needs that people desire today, they go searching for popular items, such as ones celebrities may own or use, along with items that bring relaxation or happiness. These are all methods the creators of advertisement focus on, their main goal is to sell as much of the product to as many people possible. For example, one particular ad for Gold Peak Tea takes an enjoyable day, turns it into a family environment, and then it places a bottle of this Gold Peak Tea into one of the hands of the people in this perfect environment. This then, portrays to the readers that if they buy and drink this tea, that they too can enjoy this “picture perfect” day. This ad is specifically targeting young to middle-aged adults with families, promising them that if they buy this product they will achieve an organized life, they can escape from day-to-day activities, and they are able to nurture and guide their families to pursue successful lives. To begin, in the particular ad on Gold Peak Tea, one must recognize whom the ad is attracting. One also needs to ask if it is focused on teenagers, young adults, middle-aged adults or senior adults, or if it focusing on different personality or belief groups. Also in this ad