Advertisement Recall
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Advertisement Recall
PSG INSTITUTE OF MANAGEMENT
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RESEARCH METHODS I
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A Report
On
ADVERTISEMNT RECALL
- Measuring Ad Impact
Submitted By
Aruna Karpagalakshmi.P.S (08AA03)
Rasika.K.R (08AA32)
Sumithra.R (08AA40)
ACKNOWLEDGEMENT
We would like to thank our Director Dr. R. Nandagopal, our Marketing Management Lecturer Mrs. Sudharani Ravindran and our Research Methods-I lecturer Mrs. V. Thilagam for providing us an opportunity and for their constant support throughout the project.
We would also like to thank all the participants who provided us their valuable responses for the survey.
ABSTRACT
This report aims to study various factors that make an advertisement recallable. This study focuses on advertisements of five well known chocolate brands in television.
It attempts to identify the key factors that are expected by the viewers from an advertisement, which makes the advertisement recallable.
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TABLE OF CONTENTS
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|S.NO |CONTENT |PAGE.NO |
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|1 |Introduction |1 |
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|1.1 |History |1 |
| |...
- Submitted by: Rasikakr
- Date Submitted: 04/08/2009 06:07 AM
- Category: Business
- Words: 3830
- Pages: 16
- Views: 139
- Rank: 68998