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Advanced Economic Theory

Submitted by lilacaa on April 8, 2008

Category: Business
Words: 1809 | Pages: 8
Views: 74
Popularity Rank: 99,772
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Abstract
Apple Incorperation is one of the most sought-after computer campany







Introduction

The world wide web is very strong and has changed the word in many ways.
As a fan of Apple Macintosh,I am personally impressed with many of its innovations.It strikes me whether or not the company has really become monopoly.
This paper will explore its business model and its so called
I will closely examine Apple in different areas
-PC market
-software
-portable player
-music
Then the second part deals with the judging of its monopoly position based on the microeconomic aspects.


Apple Inc.
Apple is truly a unique entity, both in what it accomplishes and in how it is organized.During the course of the Macintosh Revolution, Steve Jobs was forced out of Apple. It is no surprise that the Macintosh revolution started to fail rapidly with his departure, despite some attempts during his absence to alter the business model. With Steve Jobs back in the campany, and Mac OS X released, Apple's future is very bright.

Firstly, in order to be able to judge if it Apple is a monopoly or not, we need to know what does monopoly actually means


The definition of Monopoly
Monopoly is “A situation in which a single company owns all or nearly all of the market for a given type of product or service. This would happen in the case that there is a barrier to entry into the industry that allows the single company to operate without competition (for example, vast economies of scale, barriers to entry, or governmental regulation). In such an industry structure, the producer will often produce a volume that is less than the amount which would maximize social welfare”.
So according to the definition above, we will see if Apple is a monopoly or not.



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