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Ad Analysis

Lovely on the Inside

The LOVELY advertisement in the February issue of Cosmopolitan, explicitly sells perfume but while implicitly selling confidence and inner beauty to single, middle aged women. I have to admit that I really don't care for Sarah Jessica Parker. While that maybe my opinion there are many, many people out there in this world who do adore her and everything that she may do. To them she is not just another face, but to most she is an icon, a role model, and she is someone that most women her age give a little hope for. Take in her situations and see her problems and they can relate them to their own lives.
She may be a decent actress at times but in the advertisement for her new line of perfume, LOVELY, she seems to be in a state of complete contentment. She seems almost like she is withdrawn and just gazing off into nothing. Her sandy blonde hair is pulled back into a bun and not in any shape of neatness, rather quiet a mess. She is wearing large diamond earrings that dangle maybe a quarter of an inch from her ears. She is also wearing a pink ballerina tutu and appears to be kneeling or sitting with a black background all around her. She is leaning forward and resting her right elbow on her thigh and her hand on the right side of her neck. Her left arm is slightly behind her and away from the body, bent so that her hand is on her left leg. In her left hand she is softly


clenching her pink tutu. Across the middle of her chest it reads, "LOVELY ON THE INSIDE."
I got his advertisement out of a well-known women's magazine called Cosmopolitan, which is written for middle aged women who are more than likely single or not yet married. The ad uses an ethical appeal by using a famous, trustworthy, and most credible celebrity. This add features Sarah Jessica Parker who is well-known and more so for her role in the ever so famous Sex and the City. Although Parker herself her is happily married with a child, her role in...