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    7 Eleven Japan. 7-Eleven Japan Co., Ltd Izzat Contents Ć History of 7-Eleven. Ć
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7 Eleven Japan

Submitted by izzat75 on May 23, 2006

Category: Business
Words: 506 | Pages: 3
Views: 500
Popularity Rank: 18,873
Average Member Grade: N/A (Add a Comment / Grade this Paper)

7-Eleven Japan Co., Ltd
Izzat
Contents
Ć History of 7-Eleven.
Ć Ito-Yokado acquisition of 7-Eleven Japan.
Ć Japan Retail business market.
Ć 7-Eleven Japan Performance.
Ć 7-Eleven Japan Key Success Factors.
Ć Franchise System.
Ć Products development and Improvement.
Ć Joint Venture and business Alliances.
Ć Location strategy for market penetration.
Ć Product-Mix and classification.
Ć Inventory Control.
Ć Excessive investment in information System.
Ć Conclusion.

History of 7-Eleven
Ć In 1927, Shouthland Corporation (Now 7-Eleven) was founded in Dallas Texas.
Ć In 1946 the 7-Eleven name was originated representing the working hours.
Ć In1986, there were four operating groups:
Ć Stores Group.
Ć Dairies Group.
Ć Special Operations Group.
Ć Gasoline Supply Division.
Ć 7-Eleven owned and franchised Approx:
Ć 5,600 stores in the USA.
Ć 12,500 stores around world.
Ito-Yokado acquisition of 7-Eleven Japan.
Ć Low oil prices in early 1986 and inventory methods combined with other factors effected badly the Southland Corporation.
Ć Since then the company was under takeover attempts by investors.
Ć On March 1991, Ito-Yokado and 7-Eleven Japan purchased 71% of Southland Stock.
Japan Retail Business Market
Ć Japan Government Regulation resulted in an increase number of superstores and discount stores.
Ć Small and Mid-Size stores are being converted into convenience stores.
Ć Although the number of superstores increased, consumers still purchase 55% of their daily needs from nearby convenience stores.
Ć The competition is high, especially with low profit margin and possible change in the retail business.
7-Eleven Japan Performance.

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