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5 force model
STRATEGIC MANAGEMENT – ASSIGNMENT 03

Apply Michael Porter’s model to any industry of your choice - Retail, Telecom, Infrastructure, FMCG, Insurance, Banking etc…

Confectionery is related to the food items that are rich in sugar and often referred to as a confection. Confectionery refers to the art of creating sugar based dessert forms, or subtleties (subtlety or sotelty), often with pastillage. From the Old French confection, origin of Latin confectio(n-), from conficere, to "put together".[1][2] The confectionery industry also includes specialized training schools and extensive historical records.[3] Traditional confectionery goes back to ancient times, and continued to be eaten through the Middle Agesinto the modern era. Confections include sweet foods, sweetmeats, digestive aids that are sweet, elaborate creations, and something amusing and frivolous.[4]
Modern usage may include substances rich in artificial sweeteners as well. The words candy (US and Canada), sweets (UK and Ireland), and lollies (Australia and New Zealand) are also used for the extensive variety of confectionery.
Generally, confections are low in micronutrients but rich in calories. Specially formulated chocolate has been manufactured in the past for military use as a high density food energy source.

Confectioneries are defined by the presence of sweeteners. These are usually sugars, but it is possible to buy sugar-free sweets, such as sugar-free peppermints. Most common is the disaccharide sucrose. Hydrolysis of sucrose gives a mixture called invert sugar, which is sweeter and is also a common ingredient. Finally confectioneries, especially commercial ones, are sweetened by a variety of syrups obtained by hydrolysis of starch, these include corn syrup.[5]

A Global Leading Manufacturer of Candy 1. Product Details: Product Name
10g Assorted Fruity

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