OPPapers.com Essay Index >> Business >> 4 Ps
We have many free term papers and essays on 4 Ps. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
The 4 Ps and 4 Cs. The four Ps The consideration of the interaction of Product,
Price, Place and Promotion provides a valuable structure ...
Dell 4 Ps. Marketing Program, Strategy, and Tactics (4 Ps): Product: Dell
Inc. provides a wide variety of both business class and ...
The 4 Ps. The Marketing Mix is based on the fact that price is not the only factor
that decides whether customers will buy from you or not. ...
4 ps. Vodafone is the world's largest mobile telecommunications community, employing
over 65,000 staff and with over 130 million customers. ...
... The 4 Ps of Marketing, which are the controllable elements. ... Place [Distribution]
The next of the 4 Ps of marketing focuses on getting product to your customer. ...
Submitted by realdeal1011 on May 12, 2005
Category: Business
Words: 864 | Pages: 4
Views: 737
Popularity Rank: 10,539
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Vodafone is the world's largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 26 countries worldwide. Vodafone is a public limited company with listings on the London and New York stock exchanges.
Global recognition of the Vodafone brand is growing as the company rolls out its identity into new markets. However, it retains local names and imagery in markets where this is essential to maintaining the trust of customers.
To help promote its image worldwide, Vodafone uses leading sports stars from high profile global sports, including David Beckham, Michael Schumacher and Manchester United
Vodafone has to be highly visible as 'the brand to buy', in order to be the best. Effective marketing is the key to this high visibility.
Marketing involves anticipating customers' needs and finding the right product or service to meet those needs, thereby encouraging high sales levels. Vodafone goes further by looking to impress on its customers not merely what its products are i.e. features, but also what they can increasingly do i.e. benefits. This involves effective communication.
There is a slowdown in sales of mobile handsets, in some markets like the UK, as the mature part of the product lifecycle is reached. Customers are exposed to a barrage of different images and messages by mobile phone companies, as the competition gets tougher. Vodafone appeals to new customers and aims to keep its existing ones by emphasising the uniqueness of the brand.
Vodafone's aim is to grow its revenue and improve its profit margin by adding value to its products and services i.e. earning more from each product sold. The 'Vodafone live!' service enables customers to use picture messaging and to download polyphonic ring tones, colour games, images and information, through an icon-driven menu.
This service will soon be further enhanced by picture messaging...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!