OPPapers.com Essay Index >> Miscellaneous >> Mr
We have many free term papers and essays on Mr. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Mr. 3DV-LS : ASSESSING MARKET OPPORTUNITY IN THE COMPUTER VISUALIZATION MARKET Robin
Habeger Iowa State University Kay M. Palan Iowa State University As Pat ...
Submitted by gentip on February 21, 2008
Category: Miscellaneous
Words: 5488 | Pages: 22
Views: 88
Popularity Rank: 94,753
Average Member Grade: N/A (Add a Comment / Grade this Paper)
3DV-LS : ASSESSING MARKET OPPORTUNITY
IN THE COMPUTER VISUALIZATION MARKET
Robin Habeger
Iowa State University
Kay M. Palan
Iowa State University
As Pat Patterson, director of the 3DV Litigation Services business unit, was reviewing the second quarter sales numbers, he sighed heavily and rubbed his temples in an attempt to avert an impending migraine blooming behind his eyes. The sales numbers were disappointing, to say the least. In fact, sales had been low over the last four quarters. Sales had dried up on the east and west coasts because of increased competition, resulting in an alarming 16% average sales decline each of the last four quarters. 3DV had recently reorganized several of its business units, closing some and combining others. To avoid a similar fate, it was imperative that Litigation Services post increasing sales and profits. The decline in sales, Pat knew, put the business unit in jeopardy.
Pat sighed again as his mind ran through the available options. He could give the marketing and sales efforts more time to increase sales. A new Web page, giving the unit improved Internet presence, would soon be implemented, which might spark some sales activity. But, as he pondered the situation, Pat believed that it would take more than this to reverse the declining sales trend. When he joined the company in the mid-1990s as a salesman, he shared a cubicle with three other people. He remembered the lean days when it was touch and go as to whether or not he would even get a paycheck. Now, in December 2000, he had his own corner office. He had helped build the Litigation Services unit into the nationwide competitor it now was. Pat was determined to overcome the recent sales decline. He had invested too much of his own time and energy into the business unit to let it fail now.
Just then, Pat heard a knock on his door. Glancing up, he saw Lance Wolffe, one of 3DV-LS’s...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!