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3G Marketing Report

Table of Contents

Executive Summary ................................................................................................................3
Company Background ...........................................................................................................4
What is 3G?........................................................................................................................................ 4
Target Market ..........................................................................................................................4
Analysis on the Competition................................................................................................5
Other Threats to 3 ............................................................................................................................. 6
2.5G ................................................................................................................................................................ 6
Wireless LANs.............................................................................................................................................. 7
Marketing Mix ........................................................................................................................7
Products and Services ...................................................................................................................... 7
What services does 3 provide? ................................................................................................................... 8
Price .................................................................................................................................................... 9
Promotion and Marketing ............................................................................................................... 9
Marketing...