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1 Current events and how they impact your business and customers: Let your readers know how current news events are impacting your company and its clients. For example, a company that builds or remodels homes may want to use a newsletter article to warn customers that recent hurricane damage is causing increased demand for lumber, so material prices are expected to climb higher
2 New or little-known uses for your products: Ask or survey your customers, and you’ll likely find that many use your company’s products in new or innovative ways that you may not even be aware of
3 Customer profile: This type of newsletter article is similar to a lengthy customer testimonial that you might find in a marketing brochure. Interview one of your best customers and quote them as to: why they prefer your company’s products and services; the various ways they use your products and services;
4 Making a difference in the community: A good corporate citizen always gives back to the communities it serves, through donations and/or employees who volunteer for worthy causes. Publicize your charitable contributions — whether they are monetary or product related — in your customer newsletter. Also write articles about how your employees are actively volunteering in the community.
5 Employee profile: This type of article is meant to inspire your customers’ confidence in `11111111the qualifications of your employees, and thus your business. An employee profile article is also a good tool to demonstrate how your company is staffed by dedicated employees who believe strongly in serving and pleasing customers. To write this type of article, interview a key employee and the person’s supervisor. Quote them as to how the profiled employee has gone “above and beyond the call” to serve customers. You could quote the supervisor as to how dedicated the employee is and list all the positive traits that the person brings to the job. Also, you can quote the...
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