Professor Boltrushek
English 1301. 83207
28 Apr 2015
Car Accidents Don’t Just Happen to Cars
A young girl looks ahead to the right, solemnly, with big beautiful eyes, blonde colored hair; she is wearing light colored overalls. She is standing in front of a light gray backdrop. The colors of the ad are monochromatic, no outstanding colors. The left side of her head has a large dent in it, looking as if that part of her head is metal. It has paint scratches and scuffs. It looks as though her forehead was hit by a car. There is paint/skin removed where the paint/skin has been bent. In the left hand lower side of the ad, it reads, At 60 km/h, it takes 8 meters more to stop than at 50. In town, car accidents don’t just happen to cars. It is endorsed by the Security Router, the French institute for Road Safety. The ad portrays the message that cars are not the only thing that get damaged in a car accident, the people in and around them should be given more consideration, while effectively using the rhetorical triangle: pathos, ethos and logos.The French organization utilizes pathos, the emotional appeal of the audience, very well in this ad; it grabs the attention of viewers. This little girl appeals to the audience’s emotions by the way her face and head are destroyed. It pulls at viewer’s heartstrings and makes them question ‘what if that were my child that was hurt from reckless driving?’ The most important message in this ad, conveyed mostly by pathos, is that not only can you damage your car along with the other car that was in the accident, but that you can also severely hurt the people in both cars.
The information located on the advertisement, also known as Logos, is provided by the French organization when they state, ‘At 60 km/h, it takes 8 meters more to stop than at 50. In town, car accidents don’t just happen to cars.’ They explain how going only 10 km/hour more, takes a greater length of space to stop a car. It conveys the message that speeding is not worth it, those 8 meters could mean life or death for a child crossing the road or a car in the wrong place at the wrong time.
Ethos, the advertisement’s credibility, is from the author of the ad, Security Router, the French institute for Road Safety. This institute was created 5 July 1972. The terms of reference of this committee were to “define government policy in the field of road safety and ensure its application”. The committee was “tasked with adopting all necessary directives and preparing the necessary draft legislation, as well as examining the annual road safety investment program as part of ministerial budgets (FIA Foundation).
All over the world, car accidents kill hundreds of people every day. Whether it be distracted driving, drunk driving, irresponsible driving such as burning the red traffic lights, speeding, not wearing seatbelts or even forgetting to indicate while turning, the consequences need to be known. This ad properly shows the harm it can cause on an innocent child. More awareness about safe driving is needed to avoid tragedies that are preventable. Education and advertising is key to get the word out about safe driving. right140525500
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